Flash is best used when there is a real need to deliver rich content. It has a powerful capability of grabbing a user's attention to key areas of a site, like navigation, showcased items, special content, and others. Movies can also be easily delivered within certain areas of the site.
Flash is revolutionizing the web design industry, but if animation is overused, the user will begin to tune it out and possibly even leave the site.
Another crucial point to consider is when search engine robots crawl to a site, what they are looking for is 'text'. Search engines were originally built to index and serve HTML documents. When a site is designed using Flash, there is no text for the search engines to display and therefore they can not consider ranking your site. In short, Flash can kill your search engine rankings. A serious point to remember if you actually expect traffic to arrive at your site from search engines.
The majority of site designers are not aware of the problem or the solutions of marketing a site made with Flash. This is where our knowledge of search engine optimization is needed.
So it is important to consider yours and your customers needs carefully when including Flash technology.
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