Internet Marketing Tools & Website Promotion
Offsite Internet Marketing Tools
Now that you have your website developed, how will your customers
find it amongst all the millions of website already on the internet?
As with any business, a website has to be properly marketed to be
Internet marketing involves using various tools and strategies to
create traffic flowing to your website. Effective Internet marketing
involves more than just increasing the amount of traffic your website
receives, it involves attracting visitors to your site that will eventually
become customers. Internet marketing can be at times complex, but
usually involves one or more of the following strategies:
Engine Optimization – The manipulation of aspects of a
website, for example text content or page placement in order to
improve search engine ranking. The higher a website’s search
engine ranking the more traffic it receives.
Engine and Directory Submissions - Once optimized, professional
search engine and directory registration will tell them that your
website exists and consider ranking it in their engines.
Popularity Development - Link popularity strategies are the
process of placing links to your website from other websites in
order to improve search engine ranking.
Release Writing & Distribution Services - Search engines
love content. The more quality content contained in your website
the higher the chances of them considering your site 'valuable'
and therefore giving it a higher ranking. Other content creation
Advertising - Pay Per Click Advertising or PPC, is a type of
internet marketing where advertisers pay a set amount every time
their ad is clicked by a prospect or a 'click thru'. You can buy
Marketing Manager - Create an opt-in mailing list from the customers
and potential customers that visit your site. Even if they don't
'buy' immediately you will always have their details to keep in
contact with them.
Research Report - The first step in marketing your web site,
is to know what keyword terms and keyword phrases to aim for. Otherwise
you are just 'shooting in the dark'.
Not sure which is will be the best marketing tool for you or can't
find what you are looking for? Contact
us directly and we will guide you to the best options for your