While organic Search Engine Optimization generates traffic, it takes a lot of time and patience to establish. Using search engine marketing programs such as pay per clicks (PPC), traffic can be received in a matter of days instead of months. As a result, every business should have a budget for their PPC program and their targeted keywords.
Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines, bidding on the chosen keywords that are related to your business. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings.
As a search engine marketing tactic, there are many things to consider when deciding to launch a PPC campaign. A budget of time and money will need to be set and metrics should also be set in place to measure the success (or failure) of your PPC campaign. A recommended budget is between $500 - $1000.
There are a variety of paid advertising models available. Choosing
the right one, or ones, to invest in depends on your target audience,
your product or service and of course, your budget.